British Beef on the menu in China for the first time in 20 years!
British beef will be back on the menu in Beijing for the first time in more than two decades, Theresa May announced this week.
Speaking as she launched a three-day trade mission, the Prime Minister revealed UK beef would return to Chinese dinner plates and supermarket fridges for the first time since the 1996 BSE crisis.
Flanked by Chinese premier Li Keqiang, she said: “We have agreed new measures to improve market access in China and remove barriers to trade.
“This includes an agreement to make progress on the lifting of the BSE ban on British beef exports within six months and an agreement to allow exports of a broader range of dairy products from the UK to China.”
China is a key trade target with a population of 1.4billion people.
China has promised a "golden age" in relations with the UK and has said trade will not stop after Brexit. Mr Li confirmed that UK produce would be allowed in to "give the Chinese consumers more options in accessing higher-quality agricultural products".
Chris Mallon CEO of the NBA on hearing the news said, “The NBA are delighted at the prospect of new markets for British Beef. The lift of the ban on British Beef imports to China would be a fantastic step forward in forging new export relationships post Brexit.
China represents a huge opportunity for exporting both 5th quarter, essential for carcass balance and high end cuts to the top end of the market. China is one of the fastest growing markets for beef, in China last year consumption grew by 4% while domestic production only grew by 1% so there is an increasing reliance on imports. We hope British Beef will fill this quota and provide a traceable, quality product with high provenance.”