T: +44 (0)1432 272057

E: postroom@herefordcattle.org

Latest Articles

Hereford Breed Champion Lowesmoor 1 Maverick, (Pictured right) bred and exhibited by MJ Clark, Tetbury, Gloucestershire went on to take the Reserve Native Inter-breed Championship. This rising two and half year old bull is out of Lowesmoor 1 Winkle 571 and by Dorepoll 1 499 High Society.

“Maverick” has enjoyed a marvellous show season but he’s not all style and stature he has a great set of Performance Recorded Figures, culminating in a Terminal Sire Index in the Top 10% and a Self-replacing Index in the Top 5% of the Breed.

Later he paired up with Fisher 1 Eva G303 and her bull calf Fisher 1 Panther P455 in the prestigious Burke Trophy where they were judged the highest placed Native Inter-breed Pair. Seven year old “Eva” bred by WJ Hutchings & Sons, Chichester, West Sussex, is out of Fisher 1 Eva C190 and by the much vaunted Doonbiddie Hustler.

There was more good news for WJ Hutchings & Sons and for the Hereford Breed when Fisher 1 Nomad N440 teamed up with stablemate Fisher 1 Nocton N439 to take the Overall Inter-breed Pairs Championship (pictured left).

Eighteen month old “Nomad”, who is out of Fisher 1 Orange J359 has a superb set of EBV’s right across the board and he’s what would be commonly known in the beef industry as a ‘curve bender’. Nineteen month old “Nocton” is out of Fisher 1 Orange G297 and both bulls are by Bondes i Hubert.

Dear UK Hereford breeders,

We are currently taking bookings on our annual trip to the Canadian Western Agribition in Regina, SK. This years show runs from the 20-25 November. The show is the largest cattle exhibition in Canada with 11 beef breeds on show, as well as cattle sales, rodeos and farm/feedlot tours. There is also a reception evening for all international guests.

Members of the trip are entitled to 50% cash back funding on their flights and hotel costs up to $3000 CDN.

This is the 5th year of organising the trip so we will also have some events organised in conjunction with the Canadian Hereford Association to support our milestone.

If you are interested in coming with us on the trip and receiving the funding please contact me on the below details:

Mobile - 07447 412123
Email - ghyllbeckherefords@hotmail.co.uk

Look forward to hearing from you

Josh Dowbiggin

By kind instructions of Messrs. E.C. & M.M. Everall



 To be held at


(For convenience of Sale)


AT 11.30 A.M.


 25 Pedigree Cows/Heifers with their Spring Born Calves

Heifer Calves all registered

Bull Calves not registered

 29 Pedigree Cows/Heifers

Autumn Calvers all P.D’d in calf

 6 Pedigree Heifers

Spring Calvers all P.D’d in calf

 1 Stock Bull – Fisher 1 Legacy L395

Bred by W.J. Hutchings & Sons

Born: 14th March, 2014

 11 Pedigree Heifers

8 to 14 months

This well-bred Herd warrants attention of Pedigree & Commercial buyers.  They have not been shown and have been kept on commercial basis. 

For further details and Catalogues contact:

Hereford Market Auctioneers – Tel: 01432 761882

Brightwells – Official Auctioneers – 01981 250642

Hereford Cattle Society – 01432 272057

Annual Dinner – Monday 9th October 2017 - 7.00pm for 8.00pm at the Three Counties Hotel, Hereford
Telephone: 01432 299955 Email: enquiries@threecountieshotel.co.uk 
For further details and directions: Directions to the Annual Dinner

This year’s Annual Dinner will comprise the following:- 

  • Roast Beef kindly sourced by your Breed President, Mr Robert Thomas, and sponsored by the Hereford Cattle Breeders’ Association (HCBA) – the beef will be carved at individual tables.

    This year we are offering guests a choice of Starters, Mains and Desserts. IMPORTANT for catering purposes can guests please complete the attached proforma stating their choices.
  • The talented Andrew Whitlow (HighHouse Herefords) has kindly agreed to play guitar whilst guests are welcomed to the dinner 
  • Herefords of the Year Trophies will be presented. 
  • The Thomas Duckham Epergne Award will be presented to the Secretary of the Association, considered by the retiring Council, to have made the greatest contribution to the promotion of the Breed over the past three years. 
  • Clive Davies will be MC for the evening. 
  • Celebration of long-serving Breed Secretary David Prothero. 
    Clive will inform guests of some of David’s career highlights and memories in his usual inimitable style.

    If you would like to attend the Dinner please telephone Hereford House on 01432 272057 
    or email postroom@herefordcattle.org to book your tickets.


As there will be a choice of menu at this year’s Dinner, when applying for tickets would Members please complete the pro-forma or below indicating their requirements. 


Leek & Potato Soup




Chicken Liver Pate


 Main Course 

Hereford Sirloin Beef with all the trimmings


Grilled Sea Bass with Herb Butter



Apple Crumble with Custard


Chocolate Fudge Cake


Fresh Fruit Salad


Choice of Ice Cream


Obviously the Three Counties Hotel will need to know requirements in advance so we would ask Members to ensure that their Pro-forma is returned to the Office by MONDAY, 2nd OCTOBER.

Dear Breeders & Members,

Thank you very much for your support to date with UK Hereford Youth.

I am always thinking of new ways to connect Breeders & Young Members. So I would like to create a 2018 UKHY Calendar – Twelve photographs representing each month will be chosen from a Photography Competition run by UKHY with the winners being announced around the date of the National calf show (28th October).

Additionally, I would like to offer Breeders the chance to purchase an advertisement to be placed around each photograph for each month. So not only will this be a Calendar but also a Breed Directory…..

The cost of each Breeder advert will be £35 – The advert can include one picture, up to 30 words (including contact details).

ALL funds raised will go into the UKHY account to support future activities.

I believe that this is not only a great way of encouraging our youth to take some great photographs of Hereford Cattle but also provide breeders with the opportunity to showcase their pedigree herds!

If Interested and want to know more please get in touch direct:-
Email: emmasmith460@btinternet.com or Mob: 07772 495913.

I look forward to your support.

With kind regards,

Emma Smith
UK Hereford Youth Co-ordinator

On the evening prior to the National Poll Show a highly competitive Young Handlers Competition took place, kindly sponsored once again by Henry Cole & Co Ltd.

The Judge this year was Ryan Coates, Newtoncroft Herefords, Leicestershire, who had the difficult task of selecting the best young handlers within three age categories.

In the Youngest Class (7–12 years of Age) it was 11 year old Finlay Soutter representing Normanton Herefords, Leicestershire who picked up the glassware and prize money, with Oliver Garnet-Smith, aged 12, from Classic Herefords, Swindon, Wiltshire in second place.

In the category 13-17 years of age it was Finlay’s older sister Isla who came out on top, with Marcus Murdock in second place.

Pictured, are from L to R, Samantha Rimke, Ryan Coates, Isla Soutter and Finlay Soutter.

Finally, in the Senior Class (18-21 years of age) it was overseas visitor, Canadian Junior Hereford Association President Samantha Rimke who took the honours from Iona Smith, Milovaig Herefords, Ayrshire in Reserve.
The Judge then chose Isla Soutter as his Overall Young Handler Champion and with it the Henry Cole Co. Ltd Silver Salver. This is just the latest award for Isla who has an outstanding track record of Young Handler Competitions.

Thanks must go to Emma Smith UK Hereford Youth Co-ordinator for all her assistance in making this such an enjoyable and rewarding event. Thanks also to Henry Cole Co. Ltd for their continued support.

There was no stopping Dendor 1 Jennefer 15th as she dominated the National Poll Show - fresh from her success at Bucks County Show where she took Breed, Native Inter-breed and Reserve Overall Inter-breed Championships, to be crowned the 2017 National Poll Show Supreme Champion for the second time in three years. Although she is no stranger to success this was something special given the quality and large forward entry of a hundred and twelve cattle – the largest Hereford entry anywhere in the UK this year!

Owned and exhibited by B Birch & G Brindley, Weston, Staffordshire, this striking cow with her second calf at foot Sky High 1 Pablo Escobar first took the Senior Female and Grand Female Championships before going on to take the top prize. She’s out of Dendor 1 Jennefer 8th and by twice UK Sire of the Year Solpoll 1 Gilbert. As well as having a top pedigree she also has a very good set of EBV’s including all growth figures and rib fat in the top 10% of the Breed.

Judge Matthew Goulding, Co. Kerry, Ireland praised the quality of “Jennefer” to the many ringside onlookers from as far afield as Australia, Canada, Ireland and Denmark.

The Reserve Supreme Championship went to Grand & Overall Intermediate Male Champion 17 month old Hollyvale 1 Northern Lad from A & P Massey, Bury, Lancashire. Like the Champion he’s out of a Dendor female, this time Dendor 1 Anna Mary 18th and by home-bred bull and former Great Yorkshire Show Supreme Champion Hollyvale 1 Knight.

Standing Reserve to Dendor 1 Jennefer 15th in the Grand & Senior Female Championships was two and half year old Coley 1 Nova 351 with her bull calf, Coley 1 Principal, at foot. “Nova 351” bred and exhibited by Miss H Whittaker, Halifax, West Yorkshire is out of Coley 1 Nova 164 and by 2012 UK Bull of the Year and National Poll Show Champion Blakelaw 1 Calzaghe.

There was more success for Sky High Herefords when they took the Intermediate Female Championship with Sky High 1 Lancome Lucy. This attractive 13 month old heifer is out of Romany 1 Lucy RE L21 and by Dendor 1 Murdock. She has 200, 400 & 600 day wt growth figures in the Top 5% of the Breed and a Self-replacing and Terminal Sire Index in the Top 10%. In Reserve place was Glenvale 1 Polly 579 expertly shown by Non Thorne representing TG & EI Thorne, Milford Haven, Pembrokeshire. Twenty two month old “Polly 579”, another animal with a good set of Performance Recorded Figures, is out Glenvale 1 Polly 388 and sired by Bosa 1 Hereward.

In the Junior section it was 12 month old Normanton 1 Enoki 5th from TD & WT Livesey, Leicestershire who came to the fore to take the Junior Female Championship against some strong contendors. “Enoki 5th” is out of Normanton 1 Enoki J874 and by current UK Bull of the Year, Normanton 1 Laertes. In Reserve was Dendor 1 Ruby 29th from DE, ED & AL Jones, Caersws, Newtown. Eleven month old Ruby 29th is out of Dendor 1 Ruby 17th and is another promising heifer by top sire Solpoll 1 Gilbert.

In the male category, there was more good news for breed stalwarts TG & EI Thorne when they were judged Reserve Grand and Reserve Intermediate Champion, behind Hollyvale 1 Northern Lad, with Glenvale 1 Allbutt. Sixteen month old “Allbutt” has enjoyed a fine show season is out of Glenvale 1 Miss Milly 399 and by Dendor 1 Ledley.

The Senior Male Championship went to rising two year old Greenyards 1 Norrie from PJ & AC Allman, Sutton St Nicholas, Herefordshire. Prepared and exhibited by professional showman Matthew Gray, he’s out of Greenyards 1 Echo 4th and by Fisher 1 Keystone K365. Taking the Reserve Senior Male Championship was Lowesmoor 1 Maverick from local breeder MJ Clark, Tetbury, Gloucestershire. This stylish bull who has taken they eye of a number of judges over the past few months is out of Lowesmoor 1 Winkle 571 and by Dorepoll 1 499 High Society.

To complete the male section it was Blakesley 1 Major from J Riley, Towcester, Northamptonshire, who first took the Junior Male Championship before pipping Normanton 1 Enoki 5th to the Overall Junior Championship and with it the Hallwood Perpetual Trophy. “Major” is out of the successful show female Blakesley 1 Icicle and by thrice Royal Ulster Show Champion Solpoll 1 Dynamite. Taking the Reserve Junior Male Championship was Moralee 1 Porterhouse from T & D Harrison, Stocksfield, Northumberland. This well balanced 12 month old bull is out of Moralee 1 Kimberley and much to the delight of Danish breeder Jens Michael Jensen who was in attendance by SMH King Size 87K.

There was a tie for the Most Successful Herd (gaining the most points) on the Day, between Moralee and Sky High Herefords!

Judge Matthew Goulding commenced his marathon stint of over 6 hours of judging with two groups of three and a best pair competition.
In the Group of Three by the Same Sire owned by an Exhibitor, it was JD & RA Moorhouse, Cato Herefords, Taunton, Somerset who were awarded the red ticket and with it the Blythebarn trophy. In Reserve were A & S Timbrell, Thames Herefords, Cirencester, Gloucestershire. In the Best Group of Three to include Both Sexes owned by an Exhibitor it was Mrs CS Fletcher, Appleby-in-Westmoreland, Cumbria who was awarded first place and the Diamond Jubilee Trophy, in second position was DE, ED & AL Jones.
In the Best Pair of Animals it was P Cobley, Stoney Stanton, Leicestershire who was placed first with T & D Harrison in Reserve.

Throughout the day a Young Handlers Competition was judged from ringside by David Hemstock. Each competitor wore an armband denoting a letter and were split into one of two age categories. Taking the Senior Young Handler (16-21 years old) first prize card was Iona Smith, Milovaig Herefords, Ayrshire, with Canadian Samantha Rimke, Mar Herefords in Reserve.

In the Junior Young Handler section (15 and under) it was Ryan Shaw, Hallwood Herefords, Wirral, Cheshire who took top spot with Oliver Garnet-Smith, Classic Herefords, Swindon, Wiltshire in second place.

An AHDB Beef & Lamb funded study on a low cost dairy beef production system has just commenced at Harper Adams University working alongside Marc Jones of ADAS and co-sponsored by Dunbia and The Hereford Cattle Society.

The objective of the study is to undertake a detailed investigation into the feasibility of rearing and finishing Hereford x Holstein-Friesian and Holstein-Friesian autumn born steers using predominantly grass and fodder beet, with minimal reliance on cereals or other bought in concentrates apart from the initial rearing of the calf.

The project aims to create low cost intensive grass and forage based system which will maximise stocking rates through the use of intensive rotational grazing and out-wintering on fodder beet. This latter crop will also allow for a higher than expected animal winter growth rate, therefore allowing stock to be finished off grass comfortably at 20-21 months of age. By maintaining a rotational grazing system grass quality will be maintained throughout the season allowing for consistent above average growth rates. The project will look closely at the transition of the autumn born calves firstly to grass with an early turnout in the spring and then the transition of the cattle to the fodder beet. Furthermore the project will aim to finish cattle before they are required to go through a second winter after the first year on fodderbeet. The study involves 35 Hereford x Holstein-Friesian and 35 Holstein-Friesian October born steer calves. The trial started in 2016 and the planned management from birth to slaughter is summarised below:

Calf rearing and pre turnout:
Calves were conventionally reared on restricted milk and concentrates and were bought in with a mean age of 30.1 days. The Herefords (by registered sires) and some Holsteins were sourced from Meadow Quality that couldn’t be supplied from the Harper dairy unit and reared by Marc Jones following the Dunbia rearing protocol. They were weaned after 5 weeks with concentrates and straw being fed changing over to big bale silage and restricted concentrates. They were turned out on the 8th of March with a mean weight of 182kg. The calves were treated with Huskvax prior to turn out.

1st summer grazing period:
The calves were initially offered concentrate feed in the transition to a grass only diet and will be grazed in a tight rotation to a target 50% utilisation in early season increasing to a target 80-85% utilisation with target DLWGs in excess of 1kg throughout the grazing season with an end of season target weight of 400kg. The calves are grazing a 12.43ha field split into 10 paddocks. The field has been used for silage making for the past few years. Half was sown to the grass seed mix Sovereign (Wynnstay) with the bottom half of the field to HSG4 (Germinal). A cut of silage was taken from 3.6ha on the 25 of May yielding 72 x 500kg (approx.) bales estimated at

40-45% dry matter equating to a yield of approx. 4.6t DM/ha. Calves have been offered Supalyx Cattle buckets (Rumenco) from the 8th of June.

The performance to date (17 July 2017) is summarized below:

                                                        Hereford x Hol-Fr                                Hol-Friesian

Start age (days)                                         24.9                                                 33.1

Wt at start (kg)                                           61.6                                                 60.8

Wt at 20 Jan (kg)                                       139                                                   140

DLWG (start - 20 Jan)                                0.87                                                  0.97

Wt at turnout (8 Mar) (kg)                           181                                                   183

DLWG 20 Jan to 8 Mar (kg)                       0.89                                                   0.92

Wt at 3 April (kg) 197 192

DLWG 8 Mar to 3 April (kg)                        0.62                                                   0.36

Wt at 18 May (kg) 237 225

DLWG 3 Apr to 18 May (kg)                       0.90                                                   0.74

Wt at 5 June (kg) 264 251

DLWG 18 May to 5 June (kg)                     1.47                                                   1.41

Wt at 13 July (kg)                                        299                                                    284
DLWG 5 June to 13 July (kg)                     0.92                                                   0.88
Overall DLWG 20 Jan to 13 July (kg)         0.92                                                   0.83
DLWG 3 April to 13 July (kg)                      1.06                                                   0.91

Figures above of the calves paddock grazing in April and June 2017.

Over winter on fodder beet:
Cattle will be transitioned gradually onto fodder beet (variety Geronimo) in October 2017 to minimise digestive disorders. Cattle will strip graze the fodder beet to the end of February 2018 and have access to good quality big bale silage. Target DLWG will be 0.7kg with end of winter weight of 480kg. Cattle will be treated with Bravoxin prior to the move onto fodder beet, vaccinated for IBR and given a trace element bolus including Iodine.

The area of land required for fodder beet was calculated as follows:

• A yield of 20,000kg of dry matter (DM) per ha of fodder beet is assumed.
• Cattle intakes are assumed to be 10kg of DM a day with 400kg cattle.

• 2kg DM supplied by silage and 8kg DM from fodder beet
• 70 cattle x 8kg DM fodder beet = 560kg DM/day
• 560kg DM/day x 120 days = 67,200kg DM fodder beet
• 67,200kg DM fodder beet / 20,000kg DM/ha = 3.36ha.

4 hectares of fodder beet has been sown to allow for a surplus. Some will be lifted at the end of the grazing season and fed in the field to help transition the cattle onto the crop.

2nd summer grazing period:
Cattle will be turned onto rotationally grazed grass in February 2018 with the aim of finishing them off grass by June/July 2018 at a target live weight of 625kg with a carcase weight of 320-340kg. Animals will be selected for slaughter at an estimated fat class of 3-4L and sold deadweight to Dunbia.

Full costings will be included in the project to allow the system to be compared to Stocktake and be fully scrutinized. Key measurements throughout the trial will include:

• Monthly measurements of animal weights and DLWGs
• Weekly grass covers
• Fodderbeet analysis to include DM, ME, CP, Digestibility and sugars
• Dry matter yields of the fodderbeet and grass
• Stocking rates
• Carcase weights and grades (cattle slaughtered at Dunbia)
• Meat tenderness, colour, pH (carried out by Dunbia)
• Animal health treatments
• Soil assessment pre and post fodderbeet
• Kg’s of liveweight produced per hectare
• Profitability per beast and hectare

The impact of overwintering on fodderbeet on soil structure will be assessed, pre and post the forage period. Any negative impacts regarding soil/nutrient loss will be mitigated via appropriate site selection for the forage crops, away from watercourses, with the use of buffer strips, and on land with low gradients.

For the last 40 years we have been finishing Continental and Holstein bulls on an intensive cereal beef system at Harper Adams. This new system poses a totally new challenge and ‘mind set’ where we are looking to totally strip out most of the high costs of beef production and make a decent profit. It will be interesting to compare the performance of the 2 breed types and to see if we can get sufficient fat cover on the Holsteins without resorting to the feed bag.

The University also has a group of 50 Autumn born Simmental and Blue x Holstein-Friesians steers, which would normally be finished as bulls but have been castrated. They are being reared on a conventional 18 month system that probably mirrors a lot of semi intensive beef systems with relatively high levels of concentrates with cattle being set stocked at grass in the summer. They were turned out in late April and being grazed this summer at our farm at Telford. They will be housed in late October and then finished at 16-18 months old on a trial to compare finishing them on either ad lib cereals or 50:50 cereals: maize silage on a DM basis with both diets formulated to contain 15% CP in DM.

It will be interesting to compare these two systems and look at the variable and fixed costs. Our target is to make a net profit of £200-300/head from the outdoor extensively finished Herefords, with concentrate only offered to finish tail-ender Holsteins.

Simon Marsh, Principal Lecturer – Beef Cattle Specialist, Harper Adams University, Newport, Shropshire, TF10 8NB
Chris Ruffley, Assistant Farm Manager, Harper Adams University
Marc Jones, Livestock Consultant, ADAS.

Dear Members of the UK Hereford Cattle Society,

We are happy to inform you that our website for the 15th European Hereford Conference in Hungary (15-20th September 2018) is now up and running. It provides all the necessary information for the forthcoming conference including a detailed program, visits, accommodation and costings. 

Please visit  www.herefordhungary2018.com

We hope you can join us to the conference!

(Istvan Martin can be seen right, picking up the baton from Hans Baumann at the 14th European Conference held in Switzerland

Dr. István Márton
General Manager

Hungarian Hereford, Angus, Galloway Association

H - 7400 Kaposvár,Dénesmajor 2.
Tel.: 36-82/316-610, 312-331
Fax: 36-82/510-046
E-mail: hereford@t-online.hu

The Canadian Junior Hereford Association (CJHA) President Samantha Rimke, Mar Herefords, met with UK Hereford Youth Co-ordinator Emma Smith and Society staff to discuss and share ideas on the Hereford Youth movement in both countries.

Samantha is being hosted by Emma during her whistle stop tour of southern England, which includes a number of herd visits and culminates in attending the National Poll Show on Saturday 2nd September at Moreton in Marsh, Gloucestershire.

Pictured right (from L to R) are David Prothero, Emma Smith, Samantha Rimke and James Sage.

The CJHA has a long and proven track record in developing Young Breeders having commenced over 35 years ago. Today the Association boasts over 500 young enthusiasts across the country. It’s governed by a 14 Member Council of delegates elected from their respective provincial Junior Associations (BC, AB, SK, MB, ON, QC, and the Maritimes), seven adult advisors and an advisor from the Canadian Hereford Association.
Council Members form the CJHA Executive and Committees oversee the many educational and promotional projects, including their annual Bonanza show. The National Council meets twice per year, during the winter and at the time of the Bonanza Show. Involvement on the Council demands commitment, develops leadership skills and encourages cooperation between youngsters across the country.

In providing an insight in to how the CJHA operates, Samantha passed on invaluable information on how to organise National events, fund raising ideas and how the Canadian’s structure their Junior Association.

Dr Sophie Churchill OBE visited Hereford House accompanied by AHDB Potato Board Member Bill Quan. Sophie has been appointed Chair of the Potato Board but also has an oversight of the strategic direction for the whole organisation, as her appointment in April 2017, includes a place on the main Board of the Agriculture and Horticulture Development Board (AHDB).

Pictured right with Dr Sophie Churchill are The Hereford Cattle Society's CEO James Sage and Breed Secretary David Prothero.

On speaking with staff at Hereford House, she stated, “The next few years will see some big challenges and opportunities for British agriculture and I am looking forward to playing a part in helping to lead AHDB’s strategy during this exciting period.”

Sophie remarked, “That the Hereford breed was well placed to take advantage of future market opportunities in a post Brexit era, not least because of its strong brand image. Breeds such as the Hereford are a good environmental fit, a natural grazer, producing beef economically with minimal concentrate feeding.

She also added that any future ‘subsidies’ will most probably be linked to the environment with the health of the soil playing an ever more important role in production systems.

The Hereford Beef Website - www.herefordbeef.org.uk

By Carol Wilson, Food Writer

They’re the ONLY cattle society with a dedicated beef website, so it’s the leading website for news, information and events relating to top quality, completely natural Hereford grass fed beef. One of the oldest British Native Breeds of cattle, they’re easy to recognize by their white faces and red-brown coats. The cattle are acclaimed for their placid temperament, easy calving and their outstanding quality meat.

David Deakin from the Hereford Cattle Society says, “The re-launched website is a key marketing tool for Hereford Beef and enables us to reach each of our different core audiences with a fresh look at our exceptional beef.”

It’s both interesting and informative for the beef industry, farmers and consumers and features lots of details about the Hereford breed, along with topical and useful information for producers, industry and consumers, including up to date nutritional data, inspiring recipes for every budget, cooking techniques for different beef cuts, food facts, history of beef eating in England and more besides! Watch our video on how to cook the perfect steak from The Beefy Boys. Read the Hereford Beef Blog for frequent news updates on the Hereford Beef Brand, plus the newest and best places you can find Hereford Beef on the menu, as well as regular cooking tips. You can also follow Hereford Beef on Twitter, Facebook, Instagram and Pinterest.

Almost ten million Herefords now exist in over one hundred and twenty countries, providing a valuable market for farmers and superb quality marbled beef (free from additives and growth hormones and with superlative flavour) for consumers. Studies conducted prove that when cattle are reared on a forage based diet they produce beef that is significantly more nutritious, with lower levels of saturated fat and more antioxidants than grain fed beef.

Tender succulent Hereford Beef, with its characteristic finely marbled fat is the front-runner when it comes to producing superior quality meat. Consumers clearly value the superb eating quality delivered by Hereford cattle, but there are other significant customer messages relating to the breed, such as heritage, provenance, environmental sustainability, stewardship of the land and animal welfare, which are becoming increasingly important to customers.

The top quality meat, ideal carcase size, lower production costs and strong performance from a natural diet come together to meet the needs and expectations of British consumers. The preferred choice of many of the world’s top chefs, Hereford Beef is a Premium Brand, widely available from wholesalers, good butchers and supermarkets and of course all Hereford Beef is traceable from farm to plate – a detail that is important to customers who increasingly want to know where their food comes from.

The market for Hereford Beef continues to grow through supermarkets and butchers and its use is increasing in the catering trade both in the UK and overseas. Hereford Beef is also a favourite in pubs and restaurants and through boxed beef schemes. The website includes a useful list of suppliers of Hereford Beef from major supermarkets to farm shops and restaurants.

The Supreme Championship went to 7 months old Studdolph 1 Dior 622 bred and exhibited by Miss EN Thorne, Milford Haven, Pembrokshire. "Dior 622" is out of Studdolph 1 Dior and by Glenvale 1 Fellow.

Taking the Reserve Supreme was another female Kilvrough 1 Keepsake, from relative new breeder Mrs E Radcliffe, she's out of Dendor 1 Keepsake 12th and Lanscombe 1 Orkney.

The Grand & Senior Male Champion was another animal from Mrs E Radcliffe, rising two year old Kilvrough 1 Nigel. He's out Dendor 1 Myrtle and again sired by Lanscombe 1 Orkney.

Herefordshire Judge Phillip Allman, Greenyards Herefords, made Glenvale 1 Allbutt his Junior and Reserve Grand Male. "Allbutt", bred and exhibited by TG & EI Thorne, Milford Haven, Pembrokshire is out Glenvale Miss Milly 399 and by Dendor 1 Ledley. 

There was more joy for breed stalwards TG & EI Thorne and the Hereford Breed when they took the Best Native Inter-breed Pair with Glenvale 1 Polly 579 and Glenvale 1 Miss Milly 547. Twenty one month old "Polly 579" is out of Glenvale 1 Polly 388 and twenty eight month old "Miss Milly 547 is out of Glenvale 1 Miss Milly 399. Both promising females are by herd sire Bosa 1 Hereward.

The 10th Midland and East Anglia Hereford
Beef Tasting Competition

The Tenth Annual Competition to find the best tasting Hereford Beef is open to all Hereford Breeders from any of the Hereford Associations or Clubs.

2017 Judge is Mr Ben Ternent, Executive Chef, Opus Restaurant, 54, Cornwall St, Birmingham BE3 2 DE.

If you sell your beef locally this is a great opportunity to have the eating quality of your beef assessed against other producers and should you win, then you can use this success to promote your beef to your customers adding further value to an already fantastic product…….

How will the competition be run?
Each member who would like to take part will have to submit a sirloin steak from a pure-bred Hereford carcase. The steak MUST be frozen and the animal from which it was taken must have been killed within the last 12 months. The steak will be assessed by our nominated Judge, who will place the steaks 1st to 5th. Comments will be given for the top five steaks placed.

The following attributes, (in no particular order) will be assessed during the judging:

1. Quality of butchery
2. Fat coverage
3. Colour
4. Marbling
5. Flavour
6. Succulence
7. Tenderness
8. Water leaching during cooking
9. Overall eating experience.

There will be a £5.00 Entry Fee for each entry. Each Member can submit as many entries as they like, each entry submitted to be from a different animal. Ear Tag No’s will be required alongside each entry.
If you would like to enter please complete the attached entry form and send a cheque made payable to Midlands & East Anglia HB. to cover the entry fee(s).
Entries close on 4th September 2017.

There will be two Classes:
Class 1 for carcases hung for up to 28 days from culling date.
Class 2 for carcases hung for over 28 days from culling date.
The actual tasting will take place during the 2nd two weeks of September, so you have time to obtain a steak from any pure-bred Hereford that you may have had slaughtered to sell in boxes or even to a local butcher.

We will be contacting all breeders who enter with information of where and when they should send their steaks.
Don’t miss this opportunity, it could be the best competition, (financially), you have ever entered!

Yours Sincerely
Alan Pittam
A. Pittam
Hon Secretary

Beef Tasting Entry Form

I would like to enter the 10th Midlands & East Anglia Hereford Breeders’ Association Beef Tasting competition.

Entries close 4th September 2017.

Breeder Name ………………………………………………………………………..

Address: .....................................................................................



Tel No: .....................................................................................

No of Entries ………………………………

I enclose a cheque for £…… made payable to the Midlands & East Anglia HBA.
To pay by (BACS): Please use Midlands & East Anglia H.B.A. Account No. 10074500 Sort Code 20-48-08 Reference: BT2016/17.

Please send all entries to the Secretary.
A. Pittam
38, Ashby Road
NN11 7HE