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For those breeders that use the option of a management letter - The letter V is the Society's management letter for the forthcoming financial year and so it should be used for calves born on or between 1 July 2020 to 30 June 2021.

In March, 450 delegates from around the world, descended on Queenstown, New Zealand for the 2020 World Hereford Conference.

Presentations from the World Conference can now be viewed.

The UK country report can also be viewed, presented by marketing manager Laura Bowyer. 

There are also a number of photographs available to be viewed.


  • Masterton cattle farmer Bruce McKenzie awarded Queen's Birthday Honour

    Photo credit: File / Office of the Governor-General

Masterton farmer Bruce McKenzie has been recognised for his services to the cattle industry in this year's Queen's Birthday Honours.

McKenzie, who runs the 113-year-old Maungahina Hereford Stud in Masterton with his son, was made a Companion of the New Zealand Order of Merit.

For the past 50 years, McKenzie has been at the forefront of genetic development in the primary sector. 

He pioneered the importation of different livestock breeds, as well as frozen embryos and semen, with the aim of improving herd quality in New Zealand.

He was also recognised for refining the Charolais breed, creating the Red Charolais, and introducing the new cattle breed Speckle Park into the country.

"The effects of the Maungahina Stud genetics over New Zealand meat production continues to contribute to millions of dollars of value both in meat production and the value of female genetics," the Queen's Honours list states.

McKenzie was also involved in importing fallow deer genetics from Europe in the early 1980s.

He has been a leading cattle judge in events around the world and was recently the first non-Angus breeder to be asked to judge at Australia's National Angus Sale.

Following in the footsteps of the National Hereford Show, the National Poll Show, held at Moreton-in-Marsh Show, has been cancelled due to the coronavirus. 

One of the biggest shows of pedigree Hereford cattle in Europe, this one-day spectacle will be missed by members up and down the country this September. 

Last year's show saw Harveybros 1 Crocus Rose tapped out as champion in the Hereford ring, before going on to win the show's interbreed title.


AHDB has produced supporting materials for farmers who are looking to start up or are running their own farm beef box scheme.

The kit provides cutting specifications to produce 20 boxes per carcase consisting off roasting joints, grilling / frying steaks, casserole joints, braising steaks, mince and diced beef (boxes contain 10 –12 kg depending on carcase weight).

The kit also contain a guide which illustrates the animal to meat cut yield, a template for printing posters and labels (freezer-proof meat labels are recommended) and a printable recipe leaflet to complement all the cuts in the meat box . Those producers who are considering getting involved in meat retailing or opening a farm shop and require information, are advised by AHDB to look at the FSA website for a full checklist of legislative requirements 

Guidelines on the layout of a small cutting plant are also available. AHDB emphasises it is important that farmers contact their local authority to register their food business. It also suggests that free independent advice about food industry legislation and regulations, can be made by contacting the National Craft Butchers

Dear Stakeholder, 

Today Defra and Natural England (NE) have published several documents in relation to the animal disease bovine tuberculosis (bTB) on GOV.UK.  NE has published documents relating to the 2020 badger cull season, and Defra a consultation on a vaccination & culling buffer zone in the Edge Area of England. 

  • Buffer zones consultation – Defra is consulting on a proposal to manage the delivery of both vaccination and culling of badgers in the Edge Area of England especially where they adjoin. Our proposal aims to reduce the risk of culling vaccinated badgers balanced with ensuring that culling can proceed where applications meet the licensing requirements to ensure that progress is made towards disease eradication.  The consultation can be found at:

Thank you. 

Defra Bovine TB Programme

There are four lots of pedigree Hereford cattle, consisting of three bulls and a female, available for purchase via Harrison and Hetherington's online auction facility.

The bulls available are Hoghton View 1 Gold Mine, Moorside 1 Seize-the-Day and Cornriggs 1 Storm, along with pedigree female Moorside 1 Sapphire. View lots 101 to 104 in the catalogue for more information.

Bidding goes live on Friday 15 May. Visit Harrison and Hetherington's webiste to find out more.

After postponing the Devon County Show until late August, organisers have now cancelled the 125th anniversary show due to the Covid-19 pandemic. 

A spokesperson from the show said: "Earlier in the year we had hoped our postponement to late August would have enabled us to hold our 125th show this year but the ongoing social distancing regulations and prognosis from the chief medical officer have indicated there is little likelihood of large gatherings being viable before the autumn. We appreciate this will be a great disappointment to many, as it is to us, but hope you understand our decision."

The 125th Devon County Show is set to return to the Westpoint Centre, Exeter on 20-22 May 2021.

The Hereford Catte Society was successful in obtaining two pieces of coverage in Northern Ireland's Farm Week magazine in April. These piecces were written as press releases from the Society following the World Hereford Conference. 

Click to view 16 April edition  Click to view 23 April edition


A major £1.2 million national consumer campaign encouraging consumers to 'make it' with beef is being launched by AHDB, Quality Meat Scotland (QMS) and Hybu Cig Cymru (HCC).

Running for 12 weeks with TV, video on demand, radio and social media, it aims to inspire consumers to create restaurant-style meals in the comfort of their own home, using a variety of high-quality hindquarter cuts.


The campaign will be supported with ‘how to’ videos and cooking tips, and influencer-driven content. It builds on a social media push launched earlier in April by the three levy boards.

It aims to reach 85 per cent of UK households and deliver a three-to-one return on investment, well above the industry average.

The move is a joint response to carcase balance challenges faced by the beef supply chain in the wake of Covid-19, which has seen a surge in demand for beef mince in supermarkets. Meanwhile some more expensive cuts, more commonly favoured in restaurants, have seen demand plummet as the lockdown has taken hold.

To meet the demand for mince, processors are having to mince higher value hindquarter and steak cuts, which leads to a drop in the overall retail value of the carcase and a subsequent drop in potential returns back to beef farmers.

A joint statement from the levy boards said: “This is a unique joint effort by AHDB, QMS and HCC which we hope will drive an uptake in steak and roasting joint sales in the run up to barbecue season. It’s a fantastic opportunity for everyone to get involved and create some amazing dishes in their own kitchens.”

The campaign is being funded from the £3.5 million fund of AHDB red meat levies ring-fenced for collaborative projects which is managed by the three GB meat levy bodies – AHDB, HCC and QMS.

The ring-fenced fund is an interim arrangement while a long-term solution is sought on the issue of levies being collected at point of slaughter in England for animals which have been reared in Scotland or Wales.

Dear Hereford Cattle Society, 

Like you and all of your members, we at UK Sire Services are looking at any way that we can act responsibly within Government guidelines and regulations during these difficult times. I were going to attend the Hereford spring show and sale at Hereford livestock market on 27 April with the view to introducing myself to the breeders that I didn’t know and saying “hi” to those that I already know. However, the message is the same – “We are here to help!” 

UK Sire Services prides itself on customer service delivery and this is a message to all breeders saying that we are continuing to offer on farm and on stud semen collection across the country. The genetics that you breed have to be protected and there is no better way than collecting and storing semen from your valued herd sires and even opening up the door for possible sales, either in the UK or overseas (On stud only). 

I am working alongside Rob Wills and so please contact me directly on ….. or email me on ….and I will be pleased to discuss all possibilities to help you protect the valuable genetics in your herds. 

Kind regards,
Lewis Cook
UK Sire Services

Tenbury Countryside Show, and therefore the National Hereford Show, will sadly not go ahead in 2020 due to coronavirus. It joins a growing list of cancelled events previously organised for late summer. 

The organisers of Tenbury Countryside Show say they are now putting all energy into the 2021 show, to be held on Saturday 7 August.

After rescheduling the popular evnt, the Royal Ulster Agricultural Society (RUAS) has announced the 2020 Balmoral Show has been cancelled.

Dr Alan Crowe, RUAS Chief Executive said, “After several meetings and the exploration of all alternative options, it became clear that we would have been unable to run the 2020 Show on the rearranged August dates during these unprecedented times.

“We understand that this news will be disappointing to many, however as the global Covid-19 pandemic endures, we believe that as a Society, we have an obligation to protect the health and wellbeing of all our staff, members, competitors, visitors, volunteers, trade exhibitors, sponsors, contractors and suppliers.

“As Northern Ireland’s largest agri-food event with over 120,000 visitors each year, we are aware of the time, money and hard work put into attending the Show by livestock exhibitors, competitors, sponsors, trade stands and suppliers. With many local farmers, businesses and visitors facing financial uncertainty at present, we feel that everything is stacked against us in trying to run a Show in August.

“Moving forward, the RUAS will continue to take great pride in supporting and showcasing our local farming community and we plan to return next year with a Balmoral Show stronger than ever."

The 152nd Balmoral Show in partnership with Ulster Bank will now take place from Wednesday 12 May to Saturday 15 May 2021 at Balmoral Park, Lisburn.

Skipton Auction Mart has adopted a new initiative to facilitate the sale of pedigree cattle. 

The new Craven Pedigree Sales will be timed online auctions commencing on Wednesday 13 and Thursday 14 May. This launch fixture will be an all-breeds sale of pedigree cattle with entries catalogued in their breed section in age order.

Pre-sale viewing will be available via the mart’s website – www.ccmauctions.com - from 4 to 11 May, with the chosen software allowing the addition of video, which can be sent from smart phones via WhatsApp.

Skipton Auction Mart’s general manager Jeremy Eaton said: "With auction trading at the mart limited to prime and store stock for the foreseeable future, we clearly need to offer pedigree breeders the opportunity to expose breeding animals for sale."

Detailed instructions, including a new entry form and guide for use for the timed auction and preview, along with conditions of sale can also be accessed online at the mart website.

Entries for the first sale closed on Monday 20 April 2020.

RBST have produced a note giving native breed keepers practical advice on a range of issues concerning the COVID-19 outbreak. It can be accessed here: https://www.rbst.org.uk/covid-advice