“The UK Hereford Cattle Society have announced the appointment of David Deakin to the position of Breed Secretary
In a statement this evening Robin Irvine, Chairman of the Society’s ruling Council commented – “Since joining the Society in 2005, David has been a major driver behind the remarkable growth in popularity that the Breed has enjoyed in recent years. His work in promoting the Breed and the Hereford Beef Brand through modern media and in building relationships along the supply chain have been key to this success. We are pleased that David has taken up the challenge of leading the Breed in the coming years.
He will have the full support of Council in bringing innovation and new technologies to the Society while further developing the role of the Hereford in profitable beef production, and as a premium food brand.
David, can be seen far right, being congratulated on his appointment by Vice-Chairman, Phillip Allman.
The appointment takes place with immediate effect, with David being based at the Society’s Headquarters in the City of Hereford.”