Last lot of the day, Moralee 1 Katy-Perry PR301, sired by Moralee 1 RHS Price, out of foundation female Richmount 1 Katie-Perry, went off like a ‘firework’ seeing the hammer fall at 11,000gns (£11,500).
Moralee 1 Katy-Perry from T & D Harrison sells for 11,000gns
The 9-month-old heifer calf from breeders Tom and Di Harrison saw competitive bidding both within the ring and online. She found her new home with breeder A Whitfield, Shropshire.
This marks a new UK record for a Hereford animal under 12 months of age.
The sole male entry saw the current joint Bull of the Year, Solpoll 1 Trailblazer kick off the proceeding as the opening lot. Selling with a package of 150 straws, alongside exclusive breeding rights – outside of straws retained from L & L Bowen, to Vaughan Farms Ltd, Herefordshire for 10,000gns (£10,500).
Hoghton View 1 Alfreda 3rd became the second highest-priced female of the day from S & E Walker. A daughter of Moeskaer Magnetic and out of a Normanton 1 Laertes, she was scanned in-calf to new herdsire Auckvale 1 Walktall. Alfreda will be joining Moralee 1 Katy-Perry PR301 with buyer A Whitfield for 8,200gns (£8,610).
In total 8 lots passed through the ring with an average of £6,116.25, heifer averaged £5,809. Clearance sat at 57%.
Other prices
The evening before the Designer Genes sale saw the Designer Genes on Ice event, an opportunity for purchasers to invest in Hereford genetics through varying means: semen, flushing rights, and pick from calf crops.
Emma Hodge, Scottish Borders, an established Angus Breeder, now investing in a Hereford herd, judged the show portion of the Hereford Cattle Society’s Autumn Show and Sale in October. Placing the winning bid, Emma claimed rights to an exclusive pick of all 2023 born calves at Auckvale. Winning the rights for 5,000gns (£5,250), Miss Hodge will head to the Auckvale herd in June 2024 to select a male or female to add to her herd.
Moeskaer Herefords offered the right to flush any cow in their herd, guaranteeing a minimum of 5 grade A exportable embryos to a sire of the buyer’s choosing. The lot sold for (£6,825) to Kevin Schaub, Canada.
A consignment from T & D Harrison of Moralee Herefords saw a flush from Auckvale Curly 1831S, the former record-breaking female hitting 10,000gns. Dam to the current Horned Female of the Year, the lot was purchased by G Davies, Ceredigion, Wales for 1,600gns (£1,680).
A flush of the 10,000gns former record-breaking female Auckvale Curly 1831S was consigned by T & D Harrison of Moralee Herefords. The 1831S female is also the dam of the current Horned Female of the Year. The flush sold for 1,600gns (£1,680) to G Davies, Ceredigion, Wales.
29 embryos from multiple consignors peaked twice at 520gns per embryo. Firstly embryos by Gouldingpoll 1 Duchess 671, consigned by Matthew Goulding, sold to B Fitzgerald, Republic of Ireland. Embryos from Solpoll 1 Startlet M19, consigned by J & W McMordie, and by Dendor 1 Kohinoor, sold to P & V Moyle, Porton House Herefords. 29 embryos averaged £474 per embryo.
Semen from three sires sold to a high of 160gns (£168) per straw and averaged £135.50 per straw. Two packs of five straws of 16,000gns Spartan 1 Typhoon sold for 140gns and 160gns each, both to K Davidson, Fife, Scotland. Semen from Kingsland 1 Wolf (current National Champion Polled Hereford Bull) sold for 160gns per straw for 10 straws to Nigel Owens, Carmarthenshire, Wales. Semen from Moralee 1 RHS Prince, sire of the 11,000gns high-selling female, sold for 85gns per straw to S Jones