Hereford Cattle Society has launched its new identity, including a unique logo and improved website.

Phil Allman

With a striking, modern brand, the society is setting itself apart, as it looks to the future as a proactive organisation, with an ever-increasing membership.

Phil Allman, chairman of the Hereford Cattle Society, said: “We are excited to finally be able to launch our new brand and website to our members, stakeholders and the wider industry.

“We now have an identifiable brand which is easily recognisable and resonates with our society aims. Although we are proud of our rich history, being one of the oldest beef breeds in the UK, we recognise the need to look to the future, and are actively working to prepare and strengthen ourselves for whatever challenges Brexit and beyond bring.”

In 2020, there are over 1,000 active pedigree Hereford breeders across England, Northern Ireland, Scotland and Wales, an increase of nearly 60 per cent over the last 10 years.

Mr Allman continued: “In excess of 9,000 pedigree calves are now registered each year, which is up nearly 50 per cent compared to a decade ago. Over 185,000 Hereford sired progeny are now registered each year in the UK, including those on cross-bred suckler and dairy systems which is almost a 90 per cent increase from ten years ago.

“Not only does this show the Hereford Cattle Society is going in the right direction with the breed is gaining more and more momentum, but it also shows how commercially relevant and popular Herefords have become once again. Visit our new website and you can read more.”