We are delighted to announce that the Royal Three Counties Show has been declared as the official host show for the 2028 World Hereford Conference.

Established in 1951, the World Hereford Conference (WHC) is hosted by a different country every four years, connecting Hereford breeders from around the globe. In 2028, Britain is at the helm, holding a week-long event consisting of conference sessions, herd visits and a show of cattle that will no doubt be a truly spectacular sight.

Following a competitive process, the official host show is announced as the Royal Three Counties Show, which will be held in June 2028. Set against the stunning backdrop of the Malvern Hills – an Area of Outstanding Natural Beauty – the show is a notable event in the calendar of Hereford breeders and the turnout is expected to be bigger than ever. Incidentally, the show, which features one of three neighbouring counties every year, will be hosted by Herefordshire in 2028. 

David Prescott, CEO of the Royal Three Counties Agricultural Society said:

“Everyone at the Three Counties is absolutely delighted to have been selected as the host of the 2028 World Hereford Conference. With a history dating back to 1798, when a Hereford Bull took first prize in the first show in Broad Street, we very much see the 2028 Hereford World Conference as a homecoming. It’s a privilege to be asked to showcase Herefords to breeders and enthusiasts from all over the World for what will be fantastic spectacle.”  

Matthew Rollason, Chairman of the 2028 World Hereford Conference Committee said:

“The WHC committee were hugely impressed with the ambitious proposal put forward by the Royal Three Counties team, which set them apart from the competition.

The professional support that they have shown so far, coupled with excellent infrastructure and livestock facilities on their modern showground, made it an easy decision.

We look forward to working closely with the team in the coming years.”

Further details will be shared with Hereford Cattle Society members and WHC delegates when possible.

If you have any queries, please email hello@herefordcattle.org