Continental suckler herds are increasingly turning to the Hereford to save management time, and to make the most of their available ground, with less reliance on the feed bag.

Hereford bulls can bring appropriate carcase size suited to current market requirements with progeny reaching their genetic potential before point of slaughter. Using a Hereford sire can add value through accessing beef schemes and selling to a market which requires superior beef quality.

As a suckler cow, Herefords just get on with it, whether that is in terms of fertility, calving or feeding their calf. They make super mothers, with plenty of milk and can last well over a decade in anyone’s herd, making them a reliable investment.

Their quiet nature means they are more easily managed, with some saying Herefords can be more heavily stocked on a farm compared to some other less docile breeds. They are easy-calving and require very little intervention when giving birth. They produce moderate birthweight calves which grow efficiently to meet market specifications.

Hereford sired cattle need little inputs and can thrive off grass, making choosing Hereford a good economic decision.